Have you ever connected with an exciting new prospect at a trade show, only to lose their business card before you could follow up? You’re not the only one. 40% of exhibitors wait three to five business days to follow up, allowing business cards to be lost or misplaced.
Yet trade shows, conferences and other in-person events are still some of the most powerful avenues for business leaders to generate high-quality leads, build brand presence and forge lasting partnerships. This is because where else do you have hundreds or thousands of potential customers and partners conveniently under one roof?
But it also means that speed and reliability during these conversations isn’t just an advantage – it’s a requirement. The faster you can identify, qualify and follow up with leads, the better your chances are of conversion.
That’s why having the right tools to streamline lead generation is critical to driving revenue, growth and long-term success. In this blog, we will identify the tools that are hindering your success and offer a better solution – the SOTI Snap Lead Capture App.
What Methods Aren’t Working?
There are so many traditional lead generation methods that you may rely on during trade shows, conferences and other events. They are familiar but are they reliable, effective and efficient?
For example, manually jotting down business card details or snapping photos quickly results in clutter and risks data loss or inaccuracy. Imagine losing a prospective customer because you wrote their phone number down wrong.
On the other hand, renting a trade show lead capture app may eliminate manual effort, but it often comes with high subscription fees, limited customization options and restricted access to your own data after the event. Many apps also only offer a Notes field, where you input all the data you’ve collected. What they don’t offer is the ability to categorize it, meaning you cannot easily review the data or see trends that make follow-ups more targeted.
Each of these outdated approaches are time-consuming, unreliable and slow, which often results in missed opportunities and lost business, contradicting the point of you attending these events in the first place.
Discover the Power of SOTI Snap Lead Capture App
The SOTI Snap Lead Capture App is your secret weapon for trade shows, conferences and other in-person events. It makes lead storage simple, allowing you to focus on what matters most – connecting with prospective customers!
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Automatically Organize Leads – So Nothing Slips Through the Cracks: Prevent disorganized leads with automatic categorization, ensuring a lead isn’t lost in the shuffle.
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Save Massively on Cost – Pay Once for Limitless Value: Invest in one SOTI Snap license and unlock the ability to deploy the app on as many devices as you need.
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Scan Barcodes for Instant Lead Capture – No Typing Required: Utilize the power of barcodes to instantly populate form data, instead of requiring manual input.
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Customize Your Lead Capture Experience – Make It Your Own: With a fully customizable interface, you can choose the experience that best accommodates your needs during in-person events.
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Visualize Lead Data – Make Data-Driven Decisions: See your app’s data in charts, graphics and timers to better understand how long it takes to capture leads.
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Merge Your CRM and Lead Capture Method – The Perfect Pair: A seamless integration with Salesforce enables you to SYNC with your CRM using SOTI Snap Data Export Connections.
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Never Lose a Business Card – Snap a Quick Picture: Simply take a picture of a business card and the business card reader will upload and organize the contact details in seconds.
SOTI Snap is a cross-platform solution that enables your organization to rapidly build mobile apps to replace paper-based or manual processes. Using the data-capturing capabilities of your mobile devices, it can easily digitize data collection, approval processes and more to make them faster and more efficient.
Learn more about this automated lead categorization app:
Give it a try for FREE on SOTI Pulse Marketplace or see it live at SOTI SYNC 25!
